The rental market is continuing to look strong for landlords as we head into summer, with Zoopla reporting a 7.8% increase in rental prices between March 2023 and March 2024.* Let’s explore how this increase benefits landlords and how a letting agent can help you increase rental prices correctly.

Benefits for landlords

Increased rental income

As inflation drives up expenses such as property taxes, maintenance, and insurance, landlords often adjust rental prices to maintain profitability and cover their investment costs. By making sure you don’t exceed inflation rates, you can remain competitive while still covering your expenses and improving your return on investment.

Financing property renovations

The additional rent income you earn from rental prices increasing can be allocated towards funding renovation projects aimed at enhancing the property’s overall value. These improvements could include upgrading appliances, improving energy efficiency, and modernising interior spaces, all of which can help you command higher rent prices and increase the property’s value to boost long-term profitability.

Mitigating financial risks

Increased rental prices also help you protect your finances and reduce the impact of unforeseen expenses, such as vacancy periods. Additionally, as you can allocate more funds to maintenance and repairs, you are less likely to encounter issues with your property in the future, further stabilising your income.

Why it’s important to set a realistic rental price

Tenant affordability

Although it may be tempting to significantly increase rent, it is important to keep any increases to a sensible level. Setting rental prices too high can outprice tenants and reduce the amount of interest in your property, potentially leading to costly vacancy periods. 

Tenant retention

Rental prices directly impact tenant satisfaction, so your current occupants are much more likely to stay in the rental property if they feel that they are receiving fair value for the rent they pay. If the rental price is too high, tenants could seek alternative housing options.

Market competition

An accurately priced rental property is a key component of remaining competitive in the market, as overpricing your property can deter potential tenants and lead to prolonged vacancy periods. Overall, setting a realistic rental price is essential to effectively navigate market competition, attract tenants, and optimise your property’s profitability.

How a letting agent can help you increase rent fairly

A letting agent can play a crucial role in helping you increase rent fairly by providing valuable market insights, professional guidance, and effective negotiation strategies. Using their expertise in the local rental market, letting agents can conduct in-depth analysis to guarantee that any proposed rent increase aligns with the current market conditions. 

Additionally, letting agents can advise you on the best timing and rate of rent adjustments to maximise rental income while remaining competitive and fair to tenants. By setting a realistic rental price that aligns with rental inflation, comparable rates in the area, and the property’s value, you can ensure that your property remains accessible and affordable for a broader range of tenants.

As we head into the summer months, the property market is continuing to bolster as an increase in market activity continues to benefit home movers. Let’s take a look at recent property market data and how the current market conditions benefit sellers and buyers alike.

Recent market data

According to Zoopla's house price index, there were 20% more properties for sale in March 2024 than the previous year.* There was also a 9% rise in sales agreed during this time period.*

This rise in market activity is partly due to an increase in the average working wage and an overall robust job market, both of which boost consumer confidence. In fact, confidence in personal finances has reached the highest level in more than two years, according to GFK's Consumer Confidence Barometer.** This made homeowners considerably more interested in buying a new home, therefore increasing market activity.

Benefits for buyers

More choice

An increase in market activity leads to a wider range of choices available for buyers to consider. This improved choice empowers buyers to explore various properties, compare features and prices, and ultimately make more informed decisions that align with their preferences and needs.

Price stability

The market remains well balanced as the demand for properties and the supply of homes for sale have equally increased. Because of this, prices are less likely to fluctuate, potentially making for a more stable investment. Increased market activity also helps to create a clearer picture of the true value of properties, further contributing to stable pricing.

More negotiating power

Due to increased confidence, buyers have the opportunity to be more assertive when negotiating a price for a property. Since the supply of properties is so high, buyers are less desperate to secure a particular property and can carefully consider their options.

More opportunity for investment

For those looking to invest in property, the increased supply increases their options massively. In a busy market, investors can buy a property, make renovations, and sell for a profit in a shorter timeframe.

Benefits for sellers

Increased demand

With more people in the market for a new home, sellers can command higher sale prices for their properties as buyers engage in bidding wars. By achieving a higher sale price, sellers can then look for a higher-value property than they previously considered possible.

Faster sales

The increased level of demand makes it easier for sellers to find potential buyers, which can lead to faster sales and less problematic property chains. Additionally, if a buyer is particularly interested in a property, they may be willing to pay a slightly higher price to secure a quick sale.

Flexible terms

Strong demand can give sellers the upper hand in negotiating certain terms. For example, if the seller needs to close the sale quickly, they can choose the buyer who is in the best position to complete the transaction as soon as possible.

Less pressure

In a balanced and active market, sellers may experience less pressure to accept lower offers or make compromises that they're uncomfortable with. They can feel confident that a more suitable buyer will soon show interest and make a better offer.

How an estate agent can help

Estate agents use their in-depth knowledge of the property market to assist buyers and sellers alike in taking advantage of summer 2024’s active market. They have access to a wide range of property listings and can help movers identify suitable properties that match their needs and preferences. They are also skilled negotiators who can secure favourable terms and prices while guiding movers through every step of the process.

Are you interested in speeding up your home’s sale while achieving a better selling price? Home staging could sell your home 3 times faster while adding 10% to its sale price.* There are many ways to move your home sale forward. Let's examine why home staging is a worthwhile endeavour, with a few tips to ensure its success. 

What is home staging? 

Home staging is all about presenting your home in its best possible light. This will attract more buyers and create those all-important excellent first impressions. Whether you hire a professional, consult your agent, or do it yourself, home staging makes each room of your home more desirable. Done correctly, photographs, 3D tours, and face-to-face viewings will create a real emotional connection with your potential buyers. 

How do I stage my home?

Decluttering rooms and arranging furniture in spacious layouts will allow your home’s rooms to appear fresh and clean. Refreshing the paintwork and repairing minor blemishes will help you achieve this. Once you complete these tasks, incorporate details like scented candles and flowers. Dressing bedrooms with crease-free linen and cushions, or the dining room with nice tableware, will set the scene. 

First impressions can be moving 

As soon as your potential buyers see your property, they start to make up their minds. Kerb appeal is vital, and creating this is relatively straight forward. A weed-free path, a well-presented front door, clean windows, neatly trimmed lawns, and tidy guttering are all cost-effective ways of helping buyers get that ‘love at first sight’ feeling. But don't stop there; create it as best you can throughout your home.

Flaunt your home’s features  

Following these tips allows your potential viewers to easily imagine living in your home. It’s important to make this happen effortlessly. Hiding your home’s features and asking your potential buyers to navigate their way through clutter or your personal belongings will not show your home in its best light. An attractive home attracts buyers, and if your home is ready to welcome new owners, it will reduce their stress levels. 

Low-cost with potentially high gains 

Home staging could achieve a staggering 586% ROI.** So spending a few hundred pounds on staging your home correctly could potentially lead to making thousands of pounds worth of gains. Spending a bit of time staging your home could more than likely reduce your selling time. So, the sooner you start, the better. A good first step is to create a to-do list that will break down the task of staging your home into manageable chunks.

Are you interested in speeding up your home’s sale while achieving a better selling price? Home staging could sell your home 3 times faster while adding 10% to its sale price.* There are many ways to move your home sale forward. Let's examine why home staging is a worthwhile endeavour, with a few tips to ensure its success. 

What is home staging? 

Home staging is all about presenting your home in its best possible light. This will attract more buyers and create those all-important excellent first impressions. Whether you hire a professional, consult your agent, or do it yourself, home staging makes each room of your home more desirable. Done correctly, photographs, 3D tours, and face-to-face viewings will create a real emotional connection with your potential buyers. 

How do I stage my home?

Decluttering rooms and arranging furniture in spacious layouts will allow your home’s rooms to appear fresh and clean. Refreshing the paintwork and repairing minor blemishes will help you achieve this. Once you complete these tasks, incorporate details like scented candles and flowers. Dressing bedrooms with crease-free linen and cushions, or the dining room with nice tableware, will set the scene. 

First impressions can be moving 

As soon as your potential buyers see your property, they start to make up their minds. Kerb appeal is vital, and creating this is relatively straight forward. A weed-free path, a well-presented front door, clean windows, neatly trimmed lawns, and tidy guttering are all cost-effective ways of helping buyers get that ‘love at first sight’ feeling. But don't stop there; create it as best you can throughout your home.

Flaunt your home’s features  

Following these tips allows your potential viewers to easily imagine living in your home. It’s important to make this happen effortlessly. Hiding your home’s features and asking your potential buyers to navigate their way through clutter or your personal belongings will not show your home in its best light. An attractive home attracts buyers, and if your home is ready to welcome new owners, it will reduce their stress levels. 

Low-cost with potentially high gains 

Home staging could achieve a staggering 586% ROI.** So spending a few hundred pounds on staging your home correctly could potentially lead to making thousands of pounds worth of gains. Spending a bit of time staging your home could more than likely reduce your selling time. So, the sooner you start, the better. A good first step is to create a to-do list that will break down the task of staging your home into manageable chunks.

Are you interested in speeding up your home’s sale while achieving a better selling price? Home staging could sell your home 3 times faster while adding 10% to its sale price.* There are many ways to move your home sale forward. Let's examine why home staging is a worthwhile endeavour, with a few tips to ensure its success. 

What is home staging? 

Home staging is all about presenting your home in its best possible light. This will attract more buyers and create those all-important excellent first impressions. Whether you hire a professional, consult your agent, or do it yourself, home staging makes each room of your home more desirable. Done correctly, photographs, 3D tours, and face-to-face viewings will create a real emotional connection with your potential buyers. 

How do I stage my home?

Decluttering rooms and arranging furniture in spacious layouts will allow your home’s rooms to appear fresh and clean. Refreshing the paintwork and repairing minor blemishes will help you achieve this. Once you complete these tasks, incorporate details like scented candles and flowers. Dressing bedrooms with crease-free linen and cushions, or the dining room with nice tableware, will set the scene. 

First impressions can be moving 

As soon as your potential buyers see your property, they start to make up their minds. Kerb appeal is vital, and creating this is relatively straight forward. A weed-free path, a well-presented front door, clean windows, neatly trimmed lawns, and tidy guttering are all cost-effective ways of helping buyers get that ‘love at first sight’ feeling. But don't stop there; create it as best you can throughout your home.

Flaunt your home’s features  

Following these tips allows your potential viewers to easily imagine living in your home. It’s important to make this happen effortlessly. Hiding your home’s features and asking your potential buyers to navigate their way through clutter or your personal belongings will not show your home in its best light. An attractive home attracts buyers, and if your home is ready to welcome new owners, it will reduce their stress levels. 

Low-cost with potentially high gains 

Home staging could achieve a staggering 586% ROI.** So spending a few hundred pounds on staging your home correctly could potentially lead to making thousands of pounds worth of gains. Spending a bit of time staging your home could more than likely reduce your selling time. So, the sooner you start, the better. A good first step is to create a to-do list that will break down the task of staging your home into manageable chunks.

If you’re looking to get on the property ladder, 2025 could be the perfect time to do exactly that. With a balanced, stable market offering exciting opportunities for first-time buyers, all you need is the help of a reputable estate agent to find your perfect property. Let’s take a look at why the market looks to be heading in the right direction for first-time buyers.

The market is balanced

One of the best reasons to step onto the property ladder in 2025 is that levels of supply and demand are becoming increasingly balanced. With the number of homes for sale hitting a seven-year high in August 2024*, buyers have much more choice, and market activity is very strong.

Mortgage rates are trending downward

Mortgage rates have been hovering around 4.5% for a 5-year fixed rate deal*, and there’s optimism that they will continue to stabilise or even decrease in 2025. Historically, this tends to lead to an increase in buyer activity as homes become more affordable, particularly for first-time buyers.

House prices are increasing steadily

Unlike the overheated property market of recent years, 2024 has seen a steadier, more sustainable growth in house prices. The slow increase in house prices is expected to continue into 2025, which will benefit first-time buyers as affordability levels stay strong. This allows you to take your time searching for your perfect property without worrying about prices suddenly skyrocketing.

Consumer confidence is high

A healthy economy is key to a buoyant housing market, and the UK’s economic outlook for 2025 is looking positive. With average salaries rising, consumers are feeling increasingly positive about their financial situation, which is translating into a stronger housing market. With more people confident in making significant financial decisions like buying a home, 2025 is likely to see continued activity in the housing sector.

Labour plan to make changes

Following their election victory, Labour have pledged to introduce a permanent mortgage guarantee scheme and allow first-time buyers to buy homes before international investors. This should make it easier to access the property ladder, as it should improve both affordability and availability.

Also included in their manifesto was the ‘Warm Homes Plan’, which will provide grants and low-interest loans for energy-efficient features such as solar panels, insulation, and low-carbon heating to lower household bills.

We’re here to help

As a reputable estate agent, we can play a crucial role in helping first-time buyers navigate the 2025 housing market. By offering expert advice on competitive pricing, mortgage options, and local market conditions, we can help you capitalise on the balanced market conditions that are expected to continue into next year.

With mortgage rates stabilising and economic confidence on the rise, we can guide you through the mortgage pre-approval process and find properties that meet your budget and preferences.

Investing in buy-to-let is an exciting endeavour, but like any financial path, success isn’t guaranteed without hard work and dedication. 

In this guide, we’ll dive deep into the secrets of how to be a successful landlord and see what separates the high-flying landlords from the rest.

1 - Always staying up to date about the market

If you’re a landlord and you’re not completing thorough research about the rental market, then you could be stumping your chances of any growth. The UK rental market is forever changing with regulations, prices, and demand. By keeping yourself in the loop, you can adapt your goals and strategies to current market trends, allowing you to thrive.

2 - Secure the right financing 

A key factor in becoming a successful landlord is securing the right financing. Explore different mortgage options and understand which one will work with you. Mortgage options vary with interest rates, deposits, fees, requirements, and terms, so finding the right one for you is crucial.

3 - Always know your figures

Running a successful business relies on you understanding your figures and making sure your finances are in order. This means understanding each property's outgoings from operational costs and repairs and the monthly rental income. If you haven’t got a clear understanding of your expenses and return on investment, then you can’t calculate your profitability as a landlord.

4 - Have a property plan

Having a plan and knowing what you’re wanting out of being a landlord is a vital part of success.  Plan your target market and location by identifying an area with high demand and a promising future outlook. This will help you understand what type of properties are right for you and your future tenants to invest in, minimising void periods and maximising rental yields.

5 - Understand the appeal of your demographic

When you’re trying to become successful, you need to tailor your business strategy to what your demographic wants, ensuring you maximise your return on investment and avoid void periods. Certain features, such as open outdoor space, multiple bathrooms, neutral décor, or offering a fully furnished property, will appeal to many potential tenants. So, complete research and understand what your demographic wants in a home.

6 - Have an extensive tenant screening process

Problem tenants are the worst for landlords, wasting time and money. The extensive screening process can be achieved through credit checks, employment checks, and past references, ensuring you are protecting you and your property from any problem tenants.

7 - Having good tenant-landlord relationships

Successful landlords understand the importance of customer satisfaction as it boosts long-term tenancies and positive reviews. By always treating your tenants with respect, being transparent, and addressing their problems in the property, you will ensure a harmonious tenant-landlord relationship. By following this, you are sure to maximise your return on investment and dodge void periods in your properties.

8 - Be organised

Being a successful landlord comes with juggling many responsibilities, so by maintaining an organised schedule, you are sure to have a smooth, efficient, and successful business. These responsibilities can vary from regular property management and maintenance to staying on top of legalities, keeping track of transactions, contracts, and communication between you and tenants.

9 – Expand your portfolio gradually

It’s a good idea to re-invest the profits you make on your first investment into expanding your portfolio. With the right advice from the necessary professionals, you can increase your cash flow and make the most out of owning several properties and receiving multiple sources of income.

10 – Employing a reputable letting agent

Working with a professional letting agent can make your journey as a landlord a lot more efficient. Many letting agents provide a property management service. They can help find you suitable tenants, ensure you’re meeting legalities, deal with disputes, maintain organisation, and collect rent. Don’t limit the growth of your business and enlist the support of a letting agent.

When buying a property with the intention of flipping it, it’s important to consider whether the renovations you’re making are worthwhile. As such, here is the ultimate guide on how to spot a property with potential to add value.

Is the property in a desirable location?

Location is one of the most important factors to consider when it comes to determining the value of a property. Sometimes a property with potential is ‘the worst house on the best street’. This is why location is key, as you can’t change a home’s surroundings, but you can certainly improve the home itself.

Does the property offer space for conversion? 

A decent-sized loft or basement is something that you should keep an eye out for. These empty spaces offer the opportunity to add another bedroom, bathroom, or living area, making the property more spacious and, in turn, more attractive to buyers when it comes to selling in the future. 

Can the layout be improved with minor change? 

Try not to dismiss properties that are very segmented in their layout. Often, homes with separate rooms can easily be transformed into an open-plan layout. Keep a close eye out for properties where there is a small kitchen next to a large dining room that could be knocked through or a bathroom next to the main bedroom that could be transformed into an ensuite. 

Does the property have the potential to improve its EPC rating? 

It’s important to not disregard properties that currently have a low EPC rating. There are many ways you can increase an EPC rating by installing insulation, double or triple-glazed windows, a new heating system, energy-efficient bulbs, and many more. Selling the property in the future with a bad EPC rating will affect the value to potential buyers, so enhancing energy efficiency is a worthwhile investment.

Can all the property’s negatives be fixed?

When viewing a fixer-upper, you need to identify all the negatives so you can understand how simple it would be to solve them. You can provide the property with new windows and a paint job, but you can’t move the property away from a noisy main road. By having this in-depth screening of the property’s negatives, you can identify what changes you can approach efficiently.

How an agent can help

It can often seem that properties with clear project potential are hard to come by, but by enlisting the support of an expert agent, they can help you find the perfect fixer upper. As well as finding your dream home with potential, we can also support the sale of your current home, creating ease throughout your entire property journey.