The rental market is continuing to look strong for landlords as we head into summer, with Zoopla reporting a 7.8% increase in rental prices between March 2023 and March 2024.* Let’s explore how this increase benefits landlords and how a letting agent can help you increase rental prices correctly.

Benefits for landlords

Increased rental income

As inflation drives up expenses such as property taxes, maintenance, and insurance, landlords often adjust rental prices to maintain profitability and cover their investment costs. By making sure you don’t exceed inflation rates, you can remain competitive while still covering your expenses and improving your return on investment.

Financing property renovations

The additional rent income you earn from rental prices increasing can be allocated towards funding renovation projects aimed at enhancing the property’s overall value. These improvements could include upgrading appliances, improving energy efficiency, and modernising interior spaces, all of which can help you command higher rent prices and increase the property’s value to boost long-term profitability.

Mitigating financial risks

Increased rental prices also help you protect your finances and reduce the impact of unforeseen expenses, such as vacancy periods. Additionally, as you can allocate more funds to maintenance and repairs, you are less likely to encounter issues with your property in the future, further stabilising your income.

Why it’s important to set a realistic rental price

Tenant affordability

Although it may be tempting to significantly increase rent, it is important to keep any increases to a sensible level. Setting rental prices too high can outprice tenants and reduce the amount of interest in your property, potentially leading to costly vacancy periods. 

Tenant retention

Rental prices directly impact tenant satisfaction, so your current occupants are much more likely to stay in the rental property if they feel that they are receiving fair value for the rent they pay. If the rental price is too high, tenants could seek alternative housing options.

Market competition

An accurately priced rental property is a key component of remaining competitive in the market, as overpricing your property can deter potential tenants and lead to prolonged vacancy periods. Overall, setting a realistic rental price is essential to effectively navigate market competition, attract tenants, and optimise your property’s profitability.

How a letting agent can help you increase rent fairly

A letting agent can play a crucial role in helping you increase rent fairly by providing valuable market insights, professional guidance, and effective negotiation strategies. Using their expertise in the local rental market, letting agents can conduct in-depth analysis to guarantee that any proposed rent increase aligns with the current market conditions. 

Additionally, letting agents can advise you on the best timing and rate of rent adjustments to maximise rental income while remaining competitive and fair to tenants. By setting a realistic rental price that aligns with rental inflation, comparable rates in the area, and the property’s value, you can ensure that your property remains accessible and affordable for a broader range of tenants.

As we head into the summer months, the property market is continuing to bolster as an increase in market activity continues to benefit home movers. Let’s take a look at recent property market data and how the current market conditions benefit sellers and buyers alike.

Recent market data

According to Zoopla's house price index, there were 20% more properties for sale in March 2024 than the previous year.* There was also a 9% rise in sales agreed during this time period.*

This rise in market activity is partly due to an increase in the average working wage and an overall robust job market, both of which boost consumer confidence. In fact, confidence in personal finances has reached the highest level in more than two years, according to GFK's Consumer Confidence Barometer.** This made homeowners considerably more interested in buying a new home, therefore increasing market activity.

Benefits for buyers

More choice

An increase in market activity leads to a wider range of choices available for buyers to consider. This improved choice empowers buyers to explore various properties, compare features and prices, and ultimately make more informed decisions that align with their preferences and needs.

Price stability

The market remains well balanced as the demand for properties and the supply of homes for sale have equally increased. Because of this, prices are less likely to fluctuate, potentially making for a more stable investment. Increased market activity also helps to create a clearer picture of the true value of properties, further contributing to stable pricing.

More negotiating power

Due to increased confidence, buyers have the opportunity to be more assertive when negotiating a price for a property. Since the supply of properties is so high, buyers are less desperate to secure a particular property and can carefully consider their options.

More opportunity for investment

For those looking to invest in property, the increased supply increases their options massively. In a busy market, investors can buy a property, make renovations, and sell for a profit in a shorter timeframe.

Benefits for sellers

Increased demand

With more people in the market for a new home, sellers can command higher sale prices for their properties as buyers engage in bidding wars. By achieving a higher sale price, sellers can then look for a higher-value property than they previously considered possible.

Faster sales

The increased level of demand makes it easier for sellers to find potential buyers, which can lead to faster sales and less problematic property chains. Additionally, if a buyer is particularly interested in a property, they may be willing to pay a slightly higher price to secure a quick sale.

Flexible terms

Strong demand can give sellers the upper hand in negotiating certain terms. For example, if the seller needs to close the sale quickly, they can choose the buyer who is in the best position to complete the transaction as soon as possible.

Less pressure

In a balanced and active market, sellers may experience less pressure to accept lower offers or make compromises that they're uncomfortable with. They can feel confident that a more suitable buyer will soon show interest and make a better offer.

How an estate agent can help

Estate agents use their in-depth knowledge of the property market to assist buyers and sellers alike in taking advantage of summer 2024’s active market. They have access to a wide range of property listings and can help movers identify suitable properties that match their needs and preferences. They are also skilled negotiators who can secure favourable terms and prices while guiding movers through every step of the process.

When it comes to selling your home, first impressions count for a lot. Potential buyers often make quick judgments based on the smallest details, so quick fixes can be just as important as more substantial renovations. Here are six minor yet significant factors that could potentially reduce the value of your home.

Mess and clutter

The first thing buyers notice when entering a home is its cleanliness and tidiness. Mess and clutter can distract from your home’s best qualities, so make sure to spend some time tidying and decluttering before viewings. This can also help to showcase the full potential of your home.

Evidence of pets

The UK is a nation of pet lovers, but buyers aren’t so keen on the smells, hairs, and damage pets tend to leave behind. If you keep pets, it’s important to have a top-to-bottom deep clean before conducting any viewings to remove odours, stains, and fur. You could even arrange for your pet to stay with a loved one during the viewing process to help ease the upkeep. 

An unloved garden

A neglected garden can give the impression of a property that needs additional maintenance, which many buyers can find off-putting. Overgrown plants, weeds, or a lack of landscaping can make the outdoor area seem smaller and less inviting. Simple gardening tasks like mowing the lawn, trimming bushes, and repainting any fencing or railing can significantly enhance its appeal.

Poor lighting

Dimly lit rooms can make a home feel smaller than it actually is, whereas good lighting expands the space. Make sure all light fixtures are working correctly and consider adding lamps or fairy lights to brighten darker areas. Natural light is also ideal for showcasing your home at its finest, so keep curtains and blinds open during viewings.

Damaged windows

Cracked or damaged windows not only detract from the aesthetic appeal of your home but can also raise concerns about insulation and security. Replace any broken or damaged windows and ensure that they open and close smoothly.

An old front door

The front door is the gateway to your interior and sets the tone for the rest of the home. An outdated or worn-out front door can make a negative first impression. Consider painting or replacing it to enhance kerb appeal and give a fresh look to your property’s entrance.

Shorter days, falling leaves, and the beginning of colder weather all signify the arrival of autumn. Whether you love it or loathe it, adding a few nice touches to your home can make you feel more connected or, if you prefer, insulated from it. Here are a few tips to give you a head start, so you are ready for its arrival.

Warm up your home with textiles 

Throw a few cushions down or add a throw to your sofa and snuggle up to a cosier way of life with a variety of sumptuous materials. Whether you love wool, velvet, or leather, you can make comfort appear aesthetically appealing, which will freshen up your rooms. Warm colours, when the fire is lit, will warm you from the inside out. Luxury can become a feeling that can make your living spaces seem wonderful, so take some time to make the most of your surroundings. 

Invite nature indoors 

If you are in the mood for cosying up by the fire and you like celebrating the seasons, adding some leaves, chestnuts, dried flowers, or pinecones to your fireplace will help make it centre stage. An inviting rug in blazing autumnal colours or simply some logs piled next to the fire will set the scene for cosy nights while reinvigorating your interior. Creating an indoor garden is a good hobby to keep you busy during colder months and can fill your home with beautiful scents. 

Bring your indoors outdoors

Preparing your outdoor areas is important because it allows you to enjoy them all year-round. Making an early start by making the most of warmer September days to maintain your garden is always a good idea. Whether you are building an outdoor room from scratch or simply preparing it for the changing seasons, add throws, blankets, and cushions here too. Completing it with candles and other creature comforts that add some autumnal ambiences will allow you to enjoy a different perspective of your home. 

Don’t forget your bedrooms

If nothing else, the changing seasons are a great excuse to refresh your home's appearance, and sometimes it’s all too easy to neglect your bedrooms. They, too, will benefit from some new cushions, rugs, and blankets. A new bedspread can make a big impact but if you want more, consider redecorating by using autumnal-inspired paint. Autumn’s colour palette also offers huge inspiration for year-round decorating ideas and furnishings. 

Make your rooms glow with light   

Light a path to your home, then adorn each room with nice lighting to allow them to look beautiful. Play with light and add and take it away when and where you feel is best by using different light sources. You can do this with lanterns, candles, lamps, and ambient lighting which partners well with natural light, in conjunction with all the other decorative details you have added, including any mirrors. Then you can switch up or play down light levels to suit your mood, perhaps to relax after a tough day at work.

Ensuring the full return of your deposit is one of your most important considerations as a tenant. With care, preparation, and a proactive approach, you can significantly increase your chances of reclaiming the full amount. Let’s take a look at everything you can do to maximise your chances of receiving your full deposit back at the end of your tenancy.

How are deposits protected?

Deposits are protected under the Tenancy Deposit Protection (TDP) scheme, a legal requirement for landlords and letting agents. This scheme applies to assured shorthold tenancies and ensures that tenants' deposits are safeguarded throughout their tenancy. 

Within 30 days of receiving the deposit, landlords must place it in one of these schemes and provide the tenant with all the necessary information, including details about the scheme used, how the deposit is protected, and the procedure for reclaiming it at the end of the tenancy.

Take photos of the property

One of the first things you should do after moving into a new property is take photos of every room. It’s particularly crucial to photograph any damage to walls, furniture, flooring, and white goods that was already present before you moved in.

It’s a good idea to send these photos to your landlord or agent to confirm that all parties are satisfied for them to be used as a record of the property’s condition.

When moving out at the end of your tenancy, you should also take photos so that you can prove the state you left the property in if any disputes arise.

Check the tenancy agreement

If you’ve rented before, you’re probably tired of hearing about the importance of thoroughly reading your tenancy agreement. However, making sure you’re familiar with every section of the agreement is crucial to making sure you don’t accidentally do anything that breaks the tenancy's terms.

Just because you read the agreement in your previous tenancy doesn’t mean you don’t need to read the new one. Each agreement can differ between landlords, agents, and properties. An agreement should list all of your responsibilities and what you have to do before vacating the property in order to receive your full deposit back.

Ask for the inventory

Everything that was already in the property at the start of your tenancy should be listed in the inventory. On the first day of tenancy, the landlord or agent must prepare the inventory so everyone can agree on the property's condition.

If you disagree with the deposit amount you receive after the tenancy, the inventory is the best piece of evidence you can provide when disputing it.

Reduce the risk of damp

Reducing the risk of damp is crucial for maintaining the property's condition and ensuring the full return of your deposit. Damp can cause significant damage to walls, ceilings, and floors, leading to costly repairs for the landlord.

To prevent damp, ensure that the property is well-ventilated by regularly opening windows and using extractor fans in kitchens and bathrooms. Keeping humidity levels low and taking preventative measures can help maintain the property in good condition, making it more likely that you will receive your full deposit back.

Maintain your garden

Maintaining your garden is another important aspect of fulfilling your tenancy obligations and securing your full deposit. Overgrown lawns, untrimmed hedges, and damage to garden furnishings can negatively impact from the property's appearance and require professional services to fix.

By keeping the garden in the same condition as when you moved in, you demonstrate respect for the property and avoid any potential deductions from your deposit for garden-related issues.

Report problems when they arise

Reporting problems when they arise is essential for preventing minor issues from escalating into significant, costly repairs. If you notice any issues, such as leaks, broken appliances, or structural damage, inform your landlord immediately.

This proactive approach not only helps maintain the property's condition but also shows your responsibility as a tenant. By preventing minor issues from becoming major problems, you reduce the risk of deposit deductions for damages that occurred during your tenancy.

Tidy and clean before you leave

Most tenancy agreements stipulate that the property must be left in a clean and tidy condition, comparable to its state at the start of the tenancy. Conduct a thorough cleaning of all rooms, including kitchens, bathrooms, and living areas, while paying particular attention to overlooked areas like behind appliances, inside cupboards, and under furniture.

Leaving the property in good condition allows you to fulfil your contractual obligations, significantly increasing the likelihood of receiving your full deposit back.

What if you disagree with the amount you get back?

If you disagree with the amount of deposit you get back after a tenancy, you can ask your landlord or letting agent for a detailed breakdown of the deductions made from your deposit. This should include specific reasons for each deduction and any relevant invoices or receipts for repairs or cleaning services.

Before renting or letting a property, it is crucial that both landlords and tenants comprehensively understand what a tenancy agreement is and what should be included in it. It should outline the terms and conditions of the tenancy, so that all parties are aware of their rights and responsibilities. Let’s take a look at everything that should be included in a tenancy agreement.

Property details

Firstly, the tenancy agreement should contain all the details about the property that is being rented and its full address. A description of the property should also be outlined, as well as its included amenities such as parking spaces and communal facilities.

Tenancy terms

The start date of the tenancy should be clearly stated so that both parties know exactly when the tenant can pick up the keys to the property. If the tenancy is fixed-term, it should state the end date of the tenancy, while periodic tenancies should stipulate the conditions for terminating the agreement.

Rent information

Information regarding the amount and frequency of rent payments is one of the most crucial parts of a tenancy agreement. The method by which rent should be paid must also be included, whether that be by bank transfer, direct debit, or standing order. A clause that specifies the circumstances for reviewing or increasing the rent amount may be added.

Deposit information

The amount that has to be paid as a security deposit and when it must be paid by is another piece of important information. As deposits in all Assured Shorthold Tenancies (ASTs) must be put into a protection scheme, details of the scheme must also be included in the agreement.

Utilities and services

The tenancy agreement should clearly outline who is responsible for paying utilities such as electricity, gas, water, and council tax. If there are any utilities or services included in the tenancy on the landlord’s behalf, this should also be mentioned.

Maintenance and repairs

A tenancy agreement should clearly outline the responsibilities of both the landlord and the tenant regarding maintenance and repairs to ensure the property remains in good condition. The agreement should specify that the landlord is responsible for major repairs and maintenance, including the structural integrity of the property, plumbing, heating, electrical systems, and any appliances provided by the landlord.

The tenant should be responsible for keeping the property clean and reporting any damages or needed repairs promptly. The agreement should also detail that the tenant must undertake minor maintenance tasks, such as changing light bulbs and keeping the garden tidy, if applicable.

Prohibited activities

All the things that the landlords does not want the tenant to do on the property should be listed in the agreement, such as changing the locks, smoking, or housing pets. It is also common for rules regarding subletting to be included in the agreement, as well as those limiting the property to residential use.

Signatures

Once all parties are satisfied that the agreement is fair, they must all sign the document to confirm that they accept all terms and conditions. These signatures must also be dated, as the agreement will become an official legal document.

Can the tenant request additional clauses?

Tenancy agreements are negotiable documents, meaning both parties have the right to request modifications or additions to the terms before signing. If a tenant has specific needs or concerns, such as permission to keep a pet, make alterations to the property, or have guests stay for extended periods, they can propose these clauses to the landlord.